Case: Furniture Commercial

Did a commercial for a local furniture company recently. It contained a bunch of fun shots to work with. There's a ball bouncing to the beat of music through the store while a speaker sells the concept to the audience.
In the beginning we had a bunch of shots of the store. Thing is that at the time of the shoot it was midwinter. And when we finished the commercial all the snow had melted. So I had to revisit the site and take some more. Problem was that it kept raining all the time.
So basically I worked up some photoshop magic and got that summer look digitally.
The complex part of this tv-spot was the shadow and lighting of the ball.
Since the ball was bouncing all over the furniture i constructed a low polygon mesh of the scene and matched the camera to the real shot in 3D. I then matched the lighting and animated in the ball. The whole spot contained about 10 shots of that kind. So it was a bit of work. This commercial is now circulating locally in Gävle. So the audience is quite slim. But i think it will do the trick.

Case: Product Photography

Recently a snack bar owner approached our company and wanted some lit menu-signs with big colorful picures of his different snacks on them.
I took the boss's car and drove out with some reflex paper and 2x500w halogen construction lights (ooh the proffessionalism). We had kinda fun doing this as the manager and I joked around doing the different setups, between shots i got to eat as much as I wanted. Can't say anything else than that this was a dream gig. Can think of a few gigs that would be cooler, but nonetheless I love my job.

Case: Promotion Photography

December 2005 i snapped some model shots to promote a scooter that Brynäs was sponsoring (those hockey guys again). This was my second photo-session that actually contained people. Previously i found it reasonably hard to direct people. But its getting easier for every time as i learn what i want from each shot and how to verbalize it in simple instructions. A good sense of humor is also required to get the models to relax.
This shot is originally photographed in a really dirty garage with a white wall. I pulled the background using photoshop and kept some of the shadows along with my own painted ones to create a somewhat believable illusion that my company actually owns a photo studio. The scooter was eventually sold and everyone was happy, except for me that got some axel-grease on my suit pants just before a meeting.

Case: Monzta Grand Prix

Writing this post mortum. Because i kinda lack the time to actually update this blog realtime
February 15:th, i completed the game for Brynäs, a very popular hockey team in Sweden. Two months later it had doubled the hits on the website and later on exceded 200.000, with over 20.000 unique players.
The game was made in flash, programmed with object oriented actionscript. This is a racing engine i have been working on for quite a while, with the help of one of my ex co-workers. The graphics are made by me in Adobe Photoshop. Roughly a combination of hand painting, texturing royalty free asphalt and dirt textures from www.sxc.hu.