Jun 20, 2006

Case: Furniture Commercial


Did a commercial for a local furniture company recently. It contained a bunch of fun shots to work with. There's a ball bouncing to the beat of music through the store while a speaker sells the concept to the audience.
In the beginning we had a bunch of shots of the store. Thing is that at the time of the shoot it was midwinter. And when we finished the commercial all the snow had melted. So I had to revisit the site and take some more. Problem was that it kept raining all the time.
So basically I worked up some photoshop magic and got that summer look digitally.
The complex part of this tv-spot was the shadow and lighting of the ball.
Since the ball was bouncing all over the furniture i constructed a low polygon mesh of the scene and matched the camera to the real shot in 3D. I then matched the lighting and animated in the ball. The whole spot contained about 10 shots of that kind. So it was a bit of work. This commercial is now circulating locally in Gävle. So the audience is quite slim. But i think it will do the trick.

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